The future belongs to those who understand the art and science of marketing communications.
Our Integrated Marketing Communications immerses you at the intersection of strategy and creativity. You’ll study the full breadth of communications disciplines—including advertising, direct marketing, social media, and word-of-mouth marketing—and learn how to synthesize them into cohesive brand experiences.
You’ll also have opportunities to develop your skills and your portfolio through real-world client engagements, class trips, and networking events with some of the industry’s top organizations.
Led by a faculty of communications practitioners and industry experts, our courses emphasize the contemporary practices that are in high demand by employers. You’ll develop the foundational knowledge, analytical thinking, and creative skills that position you to successfully lead cross-channel communications efforts that capture audiences and drive impact.
Throughout your time in the program, you’ll be challenged to reflect on your personal ethics. You’ll examine case studies of strong professional ethics within the context of IMC while developing your own personal code of ethics to guide you as you continue to advance both personally and professionally.
You’ll leave the program with the strategic and creative mindset that empowers you to generate insights, craft compelling brand stories, and create authentic—and lasting—connections between consumers and brands.
PR (Public Relations)
International Business Communications